04 - 05 October, 2016 | Golden Tulip Berlin - Hotel Hamburg, Berlin, Germany

Luigi Ecuba

Senior Director Sports
Discovery Networks

10:50 How to measure and optimise customer value to improve the profitability of your organisation

• Understanding how to quantify the costs associated with each customer and determine whether or not they are profitable
• Maintaining a strong ROI across the entire life cycle
• Accurately segmenting your customers according to their value and increasing the profitability of each segment
• Evaluating whether investing more in a smaller number of high value customers will be more profitable than investing in a larger number of low value customers

Check out the incredible speaker line-up to see who will be joining Luigi.

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