04 - 05 October, 2016 | Golden Tulip Berlin - Hotel Hamburg, Berlin, Germany

Christoph Schmid

Senior Customer Value Manager
Hutchison Drei Austria GmbH

15:15 Understand how to segment your customer base to effectively target your cross-selling and up-selling campaigns

• Identifying the most relevant segmentation criteria to use when developing a campaign focused on an increasing service usage and ARPU
• Understanding how to use the results of your segmentation to identify the correct customers to target with cross-selling and up-selling campaigns
• Discussing the development and use of ‘event triggers’ to optimise the timing of your cross-selling and up-selling campaigns
• Determining how to leverage response modelling to measure and
maximise the effectiveness of your campaigns

Check out the incredible speaker line-up to see who will be joining Christoph.

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