Turn Churn into Value and Maximise your Customer Value Management

Turn Churn into Value and Maximise your Customer Value Management
Customer Value Management can be a complex decision-making process. In order to achieve maximum profitability; operators must carefully mine their data and ensure they send out the most relevant targeted communications to their customer base, whilst driving efficiency and reducing costs across their business. They must also ensure they keep up with modern trends, in order to “catch their customers young” and develop lifelong relationships – the use of new social marketing methods will be key to this.

This article focuses on the strategies network operators are currently using to stop at-risk customers from churning...

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