Customer Value Management (CVM) is the optimization of the value of a company’s customer base, focusing on the analysis of individual data on prospects and customers. Given the significant margin and growth pressures resulting from the increasingly saturated EMEA market, it is more essential than ever for Telecoms companies to implement an effective CVM strategy, enabling them to drive better interaction with their customers to keep them happy, and offer innovative products and services to increase ARPU and achieve competitive advantage. Here, we look at one of the CVM conference’s key issues: reducing churn…
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