Interviews

How UPC are using Customer Value Management to reduce churn

How UPC are using Customer Value Management to reduce churn

One of the issues with Big Data is that so many telecom companies have so much data they do not really know what they are looking for anymore. UPC Nederland have been able to take their data and turn it into insight, follow through and then turn it into action that helps enhance their Customer Value Management and reduce churn.

In this exclusive interview with Maarten Stamrood, Director of the Segment and Online marketing team within UPC the Netherlands, Telecoms IQ discovers how UPC have developed successful yet personalised churn prevention plans and kept their competitive advantage in a saturated market. 

Exclusive interview: Virgin Mobile on emotional engagement and maximising your loyalty ROI

Exclusive interview: Virgin Mobile on emotional engagement and maximising your loyalty ROI

Is emotional customer loyalty really attainable for telecoms operators? How do you measure the ROI of customer loyalty? 

Darren Ball, Head of PAYG Retention & Loyalty at Virgin Mobile gets to grips with these essential questions and shares innovative examples of how to exceed customer expectations while maximising profitability.
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The Key to Customer Profitability

The Key to Customer Profitability

It is a tale as old as time, in order to gain customer profitability you must first know which customers are worth investing in – and therein lies the problem. However, with so many methods out there claiming to be solutions, finding the right strategy for your company can be tricky. Telecoms IQ speaks to Tanya Zyabkina, Director of Marketing Analytics at Time Warner Cable, to decipher how you can make your customers profitable; and why understanding how the solar systems works is vital to understanding customer behavior, churn reduction and creating a loyal customer base.