How UPC are using Customer Value Management to reduce churn
One of the issues with Big Data is that so many telecom companies have so much data they do not really know what they are looking for anymore. UPC Nederland have been able to take their data and turn it into insight, follow through and then turn it into action that helps enhance their Customer Value Management and reduce churn.
In this exclusive interview with Maarten Stamrood, Director of the Segment and Online marketing team within UPC the Netherlands, Telecoms IQ discovers how UPC have developed successful yet personalised churn prevention plans and kept their competitive advantage in a saturated market.
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