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Telecoms: 6 Steps to Reducing Churn

Telecoms: 6 Steps to Reducing Churn

Customer Value Management (CVM) is the optimization of the value of a company’s customer base, focusing on the analysis of individual data on prospects and customers. Given the significant margin and growth pressures resulting from the increasingly saturated EMEA market, it is more essential than ever for Telecoms companies to implement an effective CVM strategy, enabling them to drive better interaction with their customers to keep them happy, and offer innovative products and services to increase ARPU and achieve competitive advantage. Here, we look at one of the CVM conference’s key issues: reducing churn…
Selected Presentations 2015-16: Customer Value Management in Telecoms

Selected Presentations 2015-16: Customer Value Management in Telecoms

Given the significant margin and growth pressures resulting from the increasingly saturated EMEA market, now more than ever it is essential to implement an effective CVM strategy to drive better interaction with their customers to keep them happy, and offer innovative products and services to increase ARPU and achieve competitive advantage.

This eBook comprises four selected presentations from last year’s CVM in Telecoms conference, made available for distribution by our speakers and provided here to offer those interested some quick insight – and just a taste of what is to come for 2016...
Turn Churn into Value and Maximise your Customer Value Management

Turn Churn into Value and Maximise your Customer Value Management

Customer Value Management can be a complex decision-making process. In order to achieve maximum profitability; operators must carefully mine their data and ensure they send out the most relevant targeted communications to their customer base, whilst driving efficiency and reducing costs across their business. They must also ensure they keep up with modern trends, in order to “catch their customers young” and develop lifelong relationships – the use of new social marketing methods will be key to this.

This article focuses on the strategies network operators are currently using to stop at-risk customers from churning...