Exclusive Interview Virgin Mobile On Emotional Engagement And Maximising Your Loyalty Roi
Exclusive interview: Virgin Mobile on emotional engagement and maximising your loyalty ROI
Is emotional customer loyalty really attainable for telecoms operators? How do you measure the ROI of customer loyalty?
Darren Ball, Head of PAYG Retention & Loyalty at Virgin Mobile gets to grips with these essential questions and shares innovative examples of how to exceed customer expectations while maximising profitability.
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