Download the 2016 Agenda
Learn from the EMEA telecoms industry’s exclusive case studies: Explore how to provide a digitally relevant experience across multiple touch-points to generate new revenue streams and deliver a consistent value message with
Telecoms: 6 Steps to Reducing Churn
Customer Value Management (CVM) is the optimization of the value of a company’s customer base, focusing on the analysis of individual data on prospects and customers. Given the significant margin and growth pressures resulting from the increasingly saturated EMEA market, it is more essential than ev ...
Selected Presentations 2015-16: Customer Value Management in Telecoms
Given the significant margin and growth pressures resulting from the increasingly saturated EMEA market, now more than ever it is essential to implement an effective CVM strategy to drive better interaction with their customers to keep them happy, and offer innovative products and services to increa ...
Turn Churn into Value and Maximise your Customer Value Management
Customer Value Management can be a complex decision-making process. In order to achieve maximum profitability; operators must carefully mine their data and ensure they send out the most relevant targeted communications to their customer base, whilst driving efficiency and reducing costs across their ...
Additional Content Download
When The Customer Comes First, The Customer Will Last
By researching and understanding their customers, brands are tapping into the link between value alignment & satisfaction and setting themselves apart from the competition. But it doesn’t end there. Like rapid technological advances, customer loyalty is going through its own evolution.
How To Drive Customer Value Management and Retention in Telecoms
Knowing what the right processes you should have in place to increase your customer value management strategies and boost consumer retention can be complicated. How do you build trust and build profitable relationships with your customers? With insight from Orange UK and Mediacom Communications, Telecoms IQ presents: How To Drive...
How UPC are using Customer Value Management to reduce churn
One of the issues with Big Data is that so many telecom companies have so much data they do not really know what they are looking for anymore. UPC Nederland have been able to take their data and turn it into insight, follow through and then turn it into action...
The Evolution of Customer Experience
The key trends, challenges and investments from the last 12 months and how they will shape the CX landscape in 2016.
Special Report: Customer Value Management in Telecoms
Respondents to European Communications’ latest survey suggest that costs are biggest challenge to customer experience success. The report suggests operators in Europe may finally be making some headway in their efforts to overhaul their internal structures and deliver a customer experience worthy of rhetoric that often accompanies it.
Exclusive interview: Virgin Mobile on emotional engagement and maximising your loyalty ROI
Is emotional customer loyalty really attainable for telecoms operators? How do you measure the ROI of customer loyalty? Darren Ball, Head of PAYG Retention & Loyalty at Virgin Mobile gets to grips with these essential questions and shares innovative examples of how to exceed customer expectations while maximising profitability. .
Customer Value Management: A step-by-step guide to a complex process
In saturated markets customer value management (CVM) offers the potential to overthrow outdated marketing practices, modernise your marketing and reduce customer churn. However, CVM can be a complex decision-making process. This article presents a step-by-step approach to CVM, an overview of the key challenges of each stage, and explanation of...
The Key to Customer Profitability
It is a tale as old as time, in order to gain customer profitability you must first know which customers are worth investing in – and therein lies the problem. However, with so many methods out there claiming to be solutions, finding the right strategy for your company can be...
8 Pillars: No Contract, No Problem.
This article puts forwards the retention strategies that will bridge the gap between what telecom companies think consumers want and what research has shown they need. Telecoms IQ weighs up the benefits and ROI of retention and loyalty programs to better understand why, when and how to invest in your...
Methods to Retain Existing Customers and Ensure Satisfaction
Being able to decipher which retention method is actually useful for your company is quickly becoming the competitive differentiator amongst telecommunications companies. Telecoms IQ conducted an industry-wide survey in October 2014 to gather the information you need from leaders in the market. With exclusive insight from the Senior Director of...